Senior Marketing Specialist - Heating

Entity:  Daikin Europe HQ
Job Category:  Marketing

Brussels, Brussels-Capital Region, BE

Job Requisition ID:  166

Daikin Europe NV (DENV) is a subsidiary of Daikin Industries Limited, a Japanese outstanding company and worldwide the biggest developer, producer and supplier of HVAC-R (heating, ventilation, air conditioning and refrigeration) solutions, including heating pumps and cooling technology.

DENV is Daikin’s sales, R&D, and production headquarters for Europe, the Middle-East and Africa. The headquarter has Belgian offices in Brussels, Ghent and Ostend, as well as 8 production plants, 24 sales subsidiaries and offices and a whole network of independent distributors and dealers across the EMEA region.


The Heating SBU is in charge of the exponential growth development of the heat pump market throughout EMEA territory with a focus on Europe. The team is based in Brussels.


Your function

You are responsible for building and executing the Heating Marketing strategy. You will develop and negotiate the marketing strategy for the complete Heating portfolio across EMEA.


You are active in different fields

  • Develop the marketing strategy for growth
  • Organise the deployment of the heating PR strategy by developing PR content (product and brand related).
  • Contribute the product positioning of new products and develop their sales argumentation package.
  • Organise the development of the marketing collateral for our heating product portfolio, in cooperation with the local sales companies across the EMEA territory.
  • Create marketing content and brief external communication agencies.
  • Organise pan European activities (exhibitions, customer events etc…) and on time product launch process in cooperation with the various responsible departments.
  • Management of external suppliers towards delivering of tools and services.
  • Manage and report on budget on HQ level, keep overview of local budgets and expenses.


Your profile

  • You are creative to think and draw out a marketing strategies on an EMEA or international level
  • You have a commercial or business master's degree with a affinity in technical and industrial products.
  • You have at least 7 years experience within an international B2B environment.
  • You have good networking and negotiation skills in order to convince stakeholders.
  • You are familiar with budget control and management.
  • You have multitasking and team building skills.
  • You are willing to travel (20%) of the time to affiliates to go over strategies and plans.


Our offer

At Daikin, you can count on a varied job with an international market leader that stimulates its people to grow and to work together. We offer you an open ended contract. You will be given extensive training and will be well supported from the start.

Daikin Europe is a subsidiary of Daikin Industries Ltd. and the leading provider of heating, cooling, ventilation, air purification, and refrigeration technology. The company designs, manufactures and brings to market a broad portfolio of equipment, as well as tailor-made solutions for residential, commercial, and industrial purposes in Europe, Middle East, and Africa (EMEA). To date, Daikin EMEA has over 12 000 employees across more than 59 consolidated subsidiaries. It has 12 major manufacturing facilities based in Belgium, the Czech Republic, Germany, Italy, Spain, Turkey, Austria, and the UK. Our aim is to drive sustainable and effective solutions, sparking a good climate for the generations to come. And all this can only be achieved because of our People. 

We believe our employees are the beating heart of our company and that top-quality solutions are delivered by talented individuals in a good working environment. As a result, we live in a unique environment based on our people-centered approach, where we value each person's uniqueness and where we truly believe in people's unlimited potential.

We believe: Good climate starts with people.