With us, you will find opposites that attract: A global group for innovative heating, ventilation, refrigeration and air-conditioning systems, where you are on a first-name basis across all hierarchies. A stable employer, alongside of whom you can develop yourself dynamically. With cultural diversity instead of simplicity. Where you can not only have really good ideas, but can also implement them.
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Key areas of responsibility and competence:
- Supervision and development of the area of marketing for the Czech Republic in all its complexity, leadership and development of the assigned team members.
- Lead brand strategy development and implementation across all company touchpoints
- Planning, setting up, executing, and overseeing the CZ marketing & ATL/BTL communications strategy in alignment with local management and CEE headquarters business objectives
- Responsible for strategy, tactics, execution and of all advertising, campaign activities (Residential, Commercial and Service) across all channels:
- digital marketing activities (local website, PPC, SEA, SEO, newsletters, analytics, …)
- design and implementation of the B2C and B2B campaigns and Social Media presence
- supporting and handling marketing automation platforms (CDC, lead generation system, internal)
- localization of product literature (project management, translation..)
- different events on local and regional level like conferences, seminars, factory visits etc.
- supporting all relevant stakeholders with marketing information, developing and organizing POS materials and promotion tools (sales, dealers, partner programs HCE/CSE/SPN/)
- Strategy and execution of the PR communication B2B/B2C/B2G target groups specific (incl. reference projects, influencers communication projects etc.)
- Handling corporate communication, press and media contact
- Collaborate with the sales teams to develop effective lead generation strategies
- Execute marketing support for the Environmental activities (professional platforms and forums, conferences) and develop marketing strategies aligned with government energy efficiency programs
- Plan, monitor and ensure the respective marketing budget is in line with HQ guideline
- Monitor and analyze marketing metrics, corporate KPI and budget allocation across segments
- Manage the relationships and tenders with marketing vendors and agencies
- Handle the CSR support and marketing
- Other tasks according to instructions of manager and statutory body of the employer
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Daikin Europe is a subsidiary of Daikin Industries Ltd. and the leading provider of heating, cooling, ventilation, air purification, and refrigeration technology. The company designs, manufactures and brings to market a broad portfolio of equipment, as well as tailor-made solutions for residential, commercial, and industrial purposes in Europe, Middle East, and Africa (EMEA). To date, Daikin EMEA has over 12 000 employees across more than 59 consolidated subsidiaries. It has 12 major manufacturing facilities based in Belgium, the Czech Republic, Germany, Italy, Spain, Turkey, Austria, and the UK. Our aim is to drive sustainable and effective solutions, sparking a good climate for the generations to come. And all this can only be achieved because of our People.
Good climate starts with people
Our employees are the beating heart of our company. At Daikin, you get to work in a positive environment backed by trust, creativity and continuous improvement. Together, we create our top-quality solutions by empowering talented teams. You will get plenty of opportunities to learn and grow. We are deeply committed to a diverse and inclusive workplace culture that reflects the communities we serve. Good climate starts with people.
